New b2b marketers in the SaaS space will quickly learn sales, marketing and GTM teams love themselves an acronym. — There are many — and I mean — many. And sometimes they can be a little confusing. Don’t be afraid to ask whoever you’re talking with to explain what the acronym is, but if you would prefer not to, here’s a list👇 A ABM: Account Based Marketing ACL: Average Customer Lifespan …

Emily in Paris is a bunch of bullshit. — Real life marketing agencies are nothing like the hit series — they are far less glamours, have a lot less personal drama wrapped into them and you only sometimes get the fancy lunch. But, what they lack in glitz and glamour they certainly make up in accelerating your career. I…

Here’s the deal. Not getting back to people or not keeping them informed is detrimental to all involved. It’s frustrating. It’s annoying. And frankly, it’s rude. This is why I’m a big, big believer in closing loops. Here’s why. But first. Stop the jargon ✋. What does closing a loop actually mean? Essentially it means getting back to someone and closing out the…

One of the most challenging parts of our professional lives can be understanding why someone did something. If you’re a curious person, you’re probably asking why all the time. But, if you’re in a busy role, with big targets, a plan, and lots of moving parts, sometimes we only stop…

Being an expert no longer requires you to have a PHD and 25+ years of experience. In 2022, we have experts in all sorts of fields with varying levels of experience. Take software engineer Dan Luu. He was recently offered 4 software roles with gigantic salary ranges. All US$550k+. Luu…

Muay Thai, also known as Thai kickboxing, is the art of eight limbs. In 2015 I threw my first punch under coach Mieke Papy, a Belgian in Australia who has a passion for kickboxing that’s infectious. Or mad. Who really knows? For the next 4 years I didn’t take it…

If you’re in sales or marketing you already know how powerful a case study or testimonial really is. They’re a key piece of your arsenal that gives your prospect peace of mind that you can deliver on your promise. Honed from my days of journalism and years of experience in…

Demo drop offs in B2B SaaS sales is a completely avoidable early stage friction point. If you have a long sales cycle (say 8+ weeks) frankly, it’s one friction point you can’t have. Here’s how to improve your prospect’s journey by reducing friction at the demo stage. Look at the data to find friction points in the buyer’s journey First, look at…