Can’t Tell Your ACV From Your ACL? Not Sure What CRM vs CRR Is? Let’s Breakdown The Most Common SaaS Marketing Acronyms 👇

New b2b marketers in the SaaS space will quickly learn sales, marketing and GTM teams love themselves an acronym.

There are many — and I mean — many. And sometimes they can be a little confusing.

Don’t be afraid to ask whoever you’re talking with to explain what the acronym is, but if you would prefer not to, here’s a list👇

A

• ABM: Account Based Marketing
• ACL: Average Customer Lifespan
• ACV: Average Contract Value
• ARPA: Average MRR Per Account (We’ll get to MRR below)
• ARR: Average Recurring Revenue

B

• B2B: Business to Business
• B2C: Business to Consumer
• BDR: Business Development Representative

C

• CAC: Customer Acquisition Cost
• CLTV: Customer Lifetime Value
• CMO: Chief Marketing Officer
• CPL: Cost Per Lead
• CRM: Customer Relationship Manager
• CRR: Customer Retention Rate
• CTA: Call to Action
• CX: Customer Experience

E

• EDM: Electronic Direct Mail

G

• GTM: Go to Market

I

• ICP: Ideal Customer Profile
• ILV: Inbound Lead Velocity
• IPO: Initial Public Offering

K

• KPI: Key Performance Indicator

L

• LTV: Lifetime Value
• LVR: Lead Velocity Rate

M

• MAC: Marketing Acquisition Cost
• MRR: Monthly Recurring Revenue
• MQL: Marketing Qualified Lead

N

• NPS: Net Promoter Score

P

• PMF: Product Market Fit

R

• R&D: Research and Development
• RFP: Request for Proposal
• ROI: Return on Investment

S

• SaaS: Software as a Service
• SAL: Sales Accepted Lead
• SDR: Sales Development Representative
• SEM: Search Engine Marketing
• SEO: Search Engine Optimisation
• SERP: Search Engine Results Page
• SLA: Service Level Agreement
• SMB: Small to Medium Sized Business
• SOM: Serviceable Obtainable Market
• SQL: Sales Qualified Lead
• SWOT: Strengths, Weaknesses, Opportunities, Threads

T

• TAM: Total Addressable Market
• TCV: Total Contract Value

U

• USP: Unique Selling Proposition

V

• VC: Venture Capitalist

What did I forget? Tell me in the thread 👇

This post was created with Typeshare